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2020开年特斯拉降价将交付,新势力第二梯队又要因此跑一半
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2020开年特斯拉降价将交付,新势力第二梯队又要因此跑一半2019年初,特斯拉进入上海自贸区正式独资建厂。几

2019年初,特斯拉进入上海自贸区正式独资建厂。几个月后,特斯拉低调宣布国产Model3的售价为万元,却一时引起哗然,一是认为特斯拉自视过高,这样的定价和国产化貌似没有太多联系,一是认为特斯拉终于推出国产车型,对国内的新能源市场形成了倒逼之势。然而,到了10月,特斯拉宣布国产Model3正式开放预订,官方起售价为万元,比此前宣布的高出了万元。更为让人感到哑然的是,2020年1月3日,特斯拉宣布国产Model3进行降价,降至万元,加上购置税的减免和新能源补贴,补贴后售价为万元。

At the beginning of 2019, Tesla entered the Shanghai Free Trade Zone to build a fully-owned factory. A few months later, tesla's low-key announcement that home-made model 3 would cost ten thousand yuan caused an immediate uproar. One is that tesla thinks it's too much of itself, and that there seems to be little connection between such pricing and localization, and the other is that tesla has finally launched a home-made model, creating a downward trend for the domestic new energy market. However, by October, Tesla announced a formal opening of the domestic Model 3 booking, with an official starting price of $10,000, or $10,000 more than previously announced. Even more muted, on January 3,2020, Tesla announced a reduction in its home-made Model 3 to $10,000, plus a reduction in the purchase tax and new energy subsidies, which sold for $10,000.

12月30日内部交付,1月7日开始正式对外交付,自建厂至今,用时不过一年。一台国产Model3,展现了马斯克的狂和疯,任性与妄为,而行事又如此风驰电掣,多少让人惊诧。也与此同时的,从侧面上体现出中国的造车新势力,历经几年的折腾,始终还处于弱势的状态之中。

Internal delivery on December 30, officially delivered on January 7, has been built for only one year. A domestic Model 3, showing Musk's madness and madness, willfulness and recklessness, is somewhat surprisingly so. At the same time, reflected from the side of China's new car-building forces, after several years of toss, still in a weak state.

国产特斯拉这回是放着大招而来了,尚处于第二梯队的造车新势力,又将如何应付呢?这一切,我们不妨逐一细说一番。

Domestic Tesla is a big move to come this time, is still in the second echelon of the new force, how will deal with it? We may wish to elaborate on all this.

之所以将前途摆在第一个来说,原因就是论价格论造型,前途是最能和特斯拉一拼的。不过,就在前途K50上市过后,整个前途汽车品牌越来越无声息。按照大家的理解,前途大概是处于退市的阶段中了,然而,和其自身的定位一样,前途这个品牌本身就极具特殊性。

The reason why the future in the first place, is that on the price theory modeling, the future is the most able to fight with Tesla. However, just after the future of the K50 market, the entire future of the car brand has become increasingly quiet. According to the understanding, the future is probably in the delisting stage, however, like its own positioning, the future of the brand itself is extremely special.

在品牌推出之初,陆群就曾有表示不担心资金问题,此外,关于前途的融资情况,网上也没有相关的披露。需要知道的是,前途背靠长城华冠,两家公司的负责人均为陆群,也就是说,前途为长城华冠的子公司,和李斌创建的蔚来不同的是,李斌同样有公司有钱,但蔚来不属于其旗下的子公司。如此一来,一切都说得通了。

At the beginning of the brand launch, Lu Qun has expressed no concern about the funding, in addition, on the future of financing, there is no related online disclosure. What we need to know is that the future is back to the great wall huaguan, the head of the two companies are luqun, that is, the future of the great wall huaguan subsidiary, and li bin has the same company has money, but not belong to its subsidiaries. In this way, everything makes sense.

但无论如何,在2019年初,前途和长城华冠被新三板摘牌、持续亏损、半年仅售出59辆车的话题围绕,虽然陆群对某些不实情况进行了辟谣,但始终不可避免的是,前途的发展情况的确不如造车新势力第一梯队乃至第二梯队成员。如今的前途,倒是“清心寡欲”,多在跑车版块上进行发力和宣传,将“小众市场”表现得淋漓尽致,而按照陆群自己的话来说:新技术带来新趋势,新消费带来新理念,所有消费者在不断地升级变化。或许,他就是等着前途从小众变成大众的那一天。

But in any case, in early 2019, the future and the Great Wall Hua Guan was delisted from the new third board, sustained losses, half a year sold only 59 cars around the topic, although Lu Qun to some false rumors, but it is inevitable that the future of the development of the new power of the first echelon and even the second echelon members. Today's future, but the \"lack of desire \", more in the sports car section of the efforts and publicity,\" niche market\" performance incisively and vividly, and according to Lu Qun's own words: new technology to bring new trends, new consumption to bring new ideas, all consumers are constantly upgrading changes. Perhaps he's waiting for the day when the future changes from niche to mass.

和前途以工程师为主要成员组成团队不同的是,零跑是以IT人为主组成的团队。而相同的是,两者皆瞄准新能源跑车市场,只是零跑门槛颇低。当然了,零跑并非正经的做跑车,只是外形相像,至于为何采用这样的外形,估计仅是和它的理念有关——不做传统,热衷创新。

Unlike a team of leading engineers, zero runs are a team of IT people. In the same way, both aim at the new energy sports car market, with a low zero-run threshold. Of course, the zero-run is not a serious sports car, just a similar shape, as for the use of such a shape, is probably only related to its concept - not to do traditional, innovative.

实际上,这是和IT人的本性十分相符的,只不过没有过多的汽车行业经验,还是让其吃了不少亏。据统计,零跑已有4年历史,早在2018年11月,零跑完成了20亿元的A-1轮融资,2019年8月前后,金华中车智慧物联新能源产业投资中心拟对零跑进行A-2轮的亿元增资,而在4年时间里零跑共计花费了20多亿元。

In fact, this is very consistent with the nature of IT people, but not too much experience in the auto industry, or let it suffer a lot of losses. According to statistics, zero run has a history of four years, as early as November 2018, zero run completed 2 billion yuan of A-1 round financing, around August 2019, Jinhuazhong car wisdom link new energy industry investment center to zero run A-2 round of 100 million yuan to increase the capital, and in four years the total cost of zero run more than 2 billion yuan.

所耗费的资金,和其它新势力动辄上百亿元来说,并不算多。所以,虽然零跑和目标相去甚远,但也不难预见的是,这个品牌的确是一支潜力股。只不过,在众多对手都逐渐解决了生产资质时,零跑还采用代工模式便显落后了。

The amount of money spent, and the tens of billions of dollars spent on other new forces, is not much. So while zero runs are far from the goal, it's not hard to foresee that the brand is a potential stock. However, when many opponents have gradually solved the production qualifications, the zero-run and the use of contract mode will be significantly behind.

12月6日在东京与日本丸红株式会社签订战略合作协议,丸红参与了拜腾的C轮融资后,拜腾CEO戴雷公开表示:“拜腾是行业巨头的首选投资对象,没有之一。”之所以说出这句不着边际的话,原因就是戴雷为营销老手出身。实际上,在2019上半年,戴雷就表示会在年中完成C轮融资,但这个“完成”到了2019年底却依然没有给出个回应。

\"Baiteng is the industry giant's preferred investment target, not one,\" said Baiteng CEO Dai Lei publicly after signing a strategic cooperation agreement with Japan's Marumoto in Tokyo on December 6, following his participation in Baiteng's C-round financing. The reason for saying this is because mr. dale is a marketing veteran. In fact, in the first half of 2019, mr. dale said he would complete c-round financing by mid-year, but the \"completion\" still didn't give a response by the end of 2019.

和其它品牌稍微不同的是,拜腾定位为豪华品牌,所以即便属于中国品牌,但无论是品牌发布、车型发布都选择在国外。值得注意的是,正值C轮融资之际,拜腾创始人毕福康离开并加入FF,由此引发关注,并被视作为是一汽与之权力之争而导致的结局。虽然,这些都被辟谣了,但拜腾融资之路困难、坎坷不断已成事实,而今,定位于豪华的拜腾,让人印象最深刻的也仅是它的48寸大屏。连豪华的特斯拉都降低售价入市,同是豪华的拜腾又将如何应付呢?

Slightly different from other brands, byteng is positioned as a luxury brand, so even if it belongs to the chinese brand, it is chosen abroad for both brand release and model release. It is worth noting that, at the time of the C round of financing, Baiteng's founder, Bifukang, left and joined the FF, which caused concern and was seen as the result of a power struggle between FAW and it. Although these have been refuted, but the road to financing the difficult, bumpy has become a fact, now, located in the luxury of the worship, the most impressive is only its 48-inch screen. Even the luxury tesla has been reduced to the market price, the same luxury byteng how to deal with it?

天际之前,是电咖,而天际,可以看作是定位高于电咖的高端品牌。让人感到饶有趣味的是,担任天际汽车董事长兼CEO的张海亮,此前曾和贾跃亭一同为梦想窒息,而当贾跃亭辗转出国后,张海亮自行再打造全新的新能源品牌。

Before the skyline, it is the electric coffee, and the skyline, can be seen as positioning higher than the high-end brand of the electric coffee. Interestingly, zhang hailiang, chairman and ceo of skyline, had previously suffocated his dream with jia yueting, and when jia yueting moved abroad, zhang hailiang built a brand new energy brand on his own.

出身于上汽大众的张海亮,自然对汽车行业有着更深的认识,可以这么说,天际算是从品牌发布到首款车型启动预售用时最快的一员——2018年11月,天际品牌发布,2019年4月,天际ME7启动预售,与此同时的,运动轿车ME-S进行了全球首发。

Zhang Hailiang, from SAIC Volkswagen, naturally has a deeper understanding of the auto industry, so to speak, Skyline is one of the fastest to start a pre-sale with the first model from brand release - in November 2018, Skyline brand release, in April 2019, Skyline ME7 launched a pre-sale, while the sports car ME-S made its global debut.

据悉,天际累计融资额已超过65亿元,并已经解决了生产资质的问题。一切准备就绪,量产车也已下线,现在的天际面临的另一个问题,就是如何谋得高端市场的份额。毕竟,天际ME7售价不低,高达30多万元,暂且不说去面对特斯拉,估计连面对蔚来也是一件极为难过之事。

It is reported that the cumulative amount of skyline financing has exceeded 6.5 billion yuan, and has solved the problem of production qualifications. Everything is ready, the production car is off the line, now the sky is facing another problem, is how to gain a high-end market share. After all, the skyline ME7 price is not low, as high as 300,000 yuan, not to mention to face Tesla, it is estimated that even facing Wei is also a very sad thing.

“华人运通”四个字,最不像是一家造车企业。当然,造车新势力也需要类似这么一家企业,因为,在贾跃亭时期,天际的张海亮和华人运通的丁磊,算是贾跃亭的左膀右臂,而当乐视汽车真正垮掉之后,张海亮打造了天际,丁磊打造了华人运通,天际走快速通道投入到市场,而华人运通走慢速通道不着不急,倒是洽和。

\"Chinese Express\" four words, the least like a car-building enterprise. Of course, the new force needs a similar enterprise, because, in the period of jia yueting, zhang hailiang in the sky and ding lei in the chinese express, the right arm of jia yueting, and when the car really collapsed, zhang hailiang built the skyline, ding lei built the chinese express, the skyline fast channel into the market, and the chinese express slow channel is not in a hurry, but is negotiating.

华人运通之所以会走这条道路,和其董事长丁磊有莫大关系。资料显示,在过去的20多年时间里,丁磊一直供职于上汽集团,在2013年-2015年间,任上海浦东新区副区长,并参与了多个智慧城市项目。或许因为这样的经历,使得华人运通从一开始就瞄准出行上的布局,且不需要过多的融资和心思,去为造车和寻找合作伙伴这些事儿发愁。

The reason why Chinese Express will take this road, and its chairman Ding Lei has a great relationship. According to the data, Ding Lei has been working for SAIC for the past 20 years, serving as deputy head of Shanghai's Pudong New Area between 2013 and 2015 and participating in several Smart City projects. Perhaps because of this experience, chinese express has been aiming at the layout of travel from the beginning, and does not need too much financing and thinking to worry about building cars and finding partners.

所以说,我们与其去期待华人运通的新车,倒不如去期待它在出行版块中的贡献,或许真有那么一天,华人运通成为车企中的一股清流。

So instead of looking forward to the new chinese express car, we might as well look forward to its contribution in the travel section, perhaps one day, chinese express became a clear stream among car companies.

入股江铃控股而曲线获得生产资质的爱驰,趁热打铁,在12月中旬完成了首款量产车型爱驰U5的上市。为了搞掂这生产资质,爱驰就花费了亿元,融资方面,爱驰已先后完成了天使轮、Pre-A轮、A轮和B1轮等四轮融资,合计超过70亿元,第五轮即B2轮融资拟在春节前完成。

Aichi, who took a stake in Jiangling Holdings and won production qualification on the curve, took advantage of the hot iron to complete the listing of the first mass-produced model, Aichi U5, in mid-December. In order to deal with this production qualification, Ai Chi spent 100 million yuan, financing, Ai Chi has completed angel round, Pre-A round, A round and B1 round of four rounds of financing, a total of more than 7 billion yuan, the fifth round of B2 round of financing is to be completed before the Spring Festival.

和其它新势力不同的是,爱驰有一处地方做得相当巧妙。爱驰花费亿元入主江铃,其实不亏,因为在彼时,江铃处于混改时期,一方面,通过混改、引入创新思维来盘活原有的地方国企,一方面,爱驰就此绑定了当地政府,故而后面的各种动作自然就轻松许多。

Unlike other new forces, there's a place where mr. achi has done quite well. At that time, Jiangling was in a period of mixed reform, on the one hand, through mixed reform, the introduction of innovative thinking to invigorate the original local state-owned enterprises, on the other hand, Aichi bound to the local government, so the subsequent actions are much easier.

所以可以看到,在入主了江铃之后,爱驰加快了步伐,几个月后就正式上市了首款车型。有信息显示,爱驰的上饶工厂年产能可达10万辆,并打算在今年4、5月份向欧洲市场启动批量交付。

So you can see, after entering the Jiangling, Ai Chi speeded up the pace, a few months later the official launch of the first model. According to information, the company's Shangrao plant has an annual capacity of up to 100,000 units and plans to launch bulk deliveries to the European market in April and May.

可以这么说,爱驰一路走得顺风顺水,也因为这样,爱驰在去年年底立下了flag,2020年要做新势力中交付量的第一名。实际上,从定价上来说,无论是对比小鹏、威马,还是对比广汽新能源等的旗下车型,爱驰U5价格并不低,现在特斯拉又以国产化形成攻势,爱驰是否能完成它的flag,目前还很难确定。

To put it this way, mr. aichi has gone all the way, and because of this, mr. aichi made a flag late last year, making it the first delivery of new power in 2020. In fact, in terms of pricing, whether compared to xiaopeng, weima, or compared to the guangzhou new energy and other models under the u5 price is not low, now tesla is homemade to form an offensive, whether achi can complete its flag, it is still difficult to determine.

说是新势力,云度又过于的低调,实际上,云度依托着福汽集团,又拥有莆田地方政府做背书,本身就底气十足。融资方面,由于是背靠大树好乘凉,云度的融资动作并不多。

Said is the new power, the cloud is too low-key, in fact, the cloud relies on the fuqi group, also has the Putian local government to do the endorsement, itself is full of courage. The financing aspect, because is backed by the big tree to enjoy the cool, the cloud degree financing action is not many.

有资源有资质,然而,云度却活得不算出彩。就目前来看,云度仅有两款产品,即π1和π3,两款车型均定位为小型SUV,一款起售价去到13万元,一款起售价去到18万元。至于在规划中产品π7,本应该在2019年就完成上述,但最后却不了了之。小编认为,π1和π3两款产品已经耗费了云度不少的精力,单就价格来说,和竞品相比已经完全没有什么竞争力,如此情况下,再推出定位更高的π7,便是搬石头砸自己的脚了。

There are resources and qualifications, but cloud do not live well. For now, there are only two products, pi 1 and pi 3, both of which are positioned as small SUVs, one starting at $130,000 and one starting at $180,000. as for the product pi 7 in the planning, it should have been done above in 2019, but it ended up dead. Small editor thinks, pi 1 and pi 3 two products have consumed a lot of energy, on the price alone, compared with the competition has been completely uncompetitive, in this case, the introduction of a higher positioning π7, is to move a stone hit their own feet.

比不过传统车企,在创新方面又和新势力有着很大的差距,云度唯一的特色,貌似只是它专注小型车而已。大浪淘沙,如果说云度是属于其中一位要被淘汰掉的,也不为过。至于为何还能撑得下去,应该是大树的功劳。

More than traditional car companies, innovation and new forces have a big gap, the only feature of the cloud, it seems to focus on small cars. Big wave scour sand, if say cloud is belong to one of them to be eliminated, also cannot be too much. As for why they can survive, it is the tree's credit.

“我认为国家补贴的存在是一个缺点。我认为国家应该尽快取消补贴。国内很多车企的技术能力是短板,把燃油车改一改,装个电池就拿出去卖,这种产品是没有生命力和竞争力的,忙着拿国家补贴,没有关注产品本身。”这句话,出自博郡董事长、CEO黄希鸣之口。

"I think the existence of state subsidies is a drawback.” I think the state should cancel the subsidy as soon as possible. The technical ability of many domestic car companies is short board, the fuel car to change, a battery to sell, this product is not vitality and competitiveness, busy with state subsidies, no attention to the product itself. This sentence, from Bo County chairman, ceo Huang Ximing mouth.

之所以会说出这样“胆大”之言,原因就是在博郡看来,已经具备足够让对手震惊的实力。除了技术、平台等已经做好了准备工作之外,有一件事估计大家鲜有注意,即在2018年11月,博郡与上海临港集团、临港产业区公司签署了三方战略合作协议,成功进驻上海临港。值得注意的是,临港是上海进入21世纪规模最大的园区开发项目,开发临港是上海继开发浦东后做出的又一重大战略决策。而且,在这篇区域,新能源车企仅有特斯拉以及博郡两家。如此看来,博郡也是有着天时地利与人和了。

The reason why such \"boldness\" is said is that in boshire it is strong enough to shock its opponents. In addition to the technology, platform and so on have been prepared, there is one thing estimated that there is little attention, that in November 2018, Bo County and Shanghai Lingang Group, Lingang Industrial Zone Company signed a tripartite strategic cooperation agreement, successfully stationed in Shanghai Lingang. It is worth noting that Lingang is the largest park development project in the 21st century, and the development of Lingang is another important strategic decision made by Shanghai after the development of Pudong. Moreover, in the region, only tesla and boshire are new energy companies. So it seems that Boshire also has a time and place to make peace with people.

还有一点,也会使得博郡的声量怎么都不会太低,那就是一汽夏利与博郡汽车合资成立天津博郡。要知道的是,夏利虽然羸弱不堪,但一汽的整体上市和夏利的未来,始终是为人所关注的。也就是说,当夏利变成了博郡后,博郡多少因为夏利乃至一汽的名声地位,被世人期待。

There is also a point that will make Bo County's voice is not too low, that is, FAW Xia Li and Bo County car joint venture to establish Tianjin Bo County. You should know that although Xia Li is weak, but FAW's overall listing and Xia Li's future, has always been concerned. In other words, when Xia Li became Bo County, Bo County more or less because of the reputation of Xia Li and even FAW status, is expected by the world.

据悉,博郡会在2019年底实现量产,但至今未有进一步的消息。自然,博郡是值得被期待的,因为从地理位置,从技术含量,从它用着夏利的资源来说,本来就要担负重任,去直面特斯拉。

Boshire is expected to achieve mass production by the end of 2019, but there has been no further news so far. Of course, boshire is worth looking forward to, for from geography, from technology, from its use of charley's resources, it would have been to face tesla.

综合来看,造车新势力第二梯队中,有的交付了,但交付量寥寥不值得一提,有的虽未交付,但前期的准备工作十分充足,未来可期。

To sum up, some of the second echelons of the new power of car building were delivered, but the volume of delivery was not worth mentioning, some although not delivered, but the preparatory work is very sufficient, the future can be.

不得不说,特斯拉国产并非小事,因为特斯拉的国产,造车新势力再次被刷掉一半的说法并不夸张。价格是一方面,特斯拉国产以低价入市,必然会让新势力现有的和即将推出的车型,重新审视定价;品牌力是一方面,特斯拉起步早,品牌力远高于新势力,消费者购车时优先选择特斯拉也是必然的。那么,新势力尤其是第二梯队的新势力,如何应对呢?小编看来,至少不能学着马斯克的疯狂和任性,倒要学着其做事的迅速,否则恐怕是连2020年都难以熬过。

It has to be said that Tesla domestic is not a small matter, because Tesla's domestic, car-building new forces have been brushed off half of the claim is not exaggerated. Price is on the one hand, Tesla domestic to enter the market at a low price, will inevitably let the new forces of the existing and upcoming models, re-examine pricing; brand power is on the one hand, Tesla started early, brand power is far higher than the new force, consumers buy cars when the preferential choice of Tesla is inevitable. So, how to deal with the new forces, especially the new forces in the second echelon? Editor, at least cannot learn Musk's madness and willfulness, but to learn to do things quickly, or even 2020 will be difficult to survive.


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